Analysis of the market, competition and target audience to spot opportunities and threats for your business.

This phase involves:

→ 60 minute workshop. A workshop with you and your team to explore your brand's unique value proposition, target audience, and place in the market.

→ Internal audit. Conducting a thorough review of all existing brand and marketing assets to assess your strengths, weaknesses, challenges and opportunities.

→ Competitor analysis. Evaluating direct and indirect competitors to assess strengths, weaknesses and opportunities for differentiation.

→ Target audience analysis. Analyzing target audience preferences, behaviours, needs, pain points and cultural passion points through bespoke research methods (e.g. surveys, social listening, interviews etc)

Development of a brand blueprint that defines your business’s identity and offers clarity and direction for future decisions.

This phase involves:

→ Brand positioning (your unique and defensible market position)
- Development of 2-3 audience personas
- Definition of your offering
- Creation of your unique selling proposition (USP) that sets you apart in your category

→ Brand substance (what your brand stands for in the world)
- Brand purpose (why you exist)
- Brand vision (what you aim to achieve)
- Brand mission (how you will get there)
- Brand values (what you believe in)

→ Brand expression (how your brand comes to life)
- Personality (how you behave in the world)
- Tone of Voice (how you speak)
- Key Messaging
- Visual Style (your aesthetic)

(opt. Visual Identity Design: Logo, Colour Palette, Fonts, Imagery)

Implementation of the brand strategy across three core growth pillars: product, content and community.

This phase involves:

→ Product strategy: Alignment of product offering with brand strategy, identification of hero products and opportunities for innovation

→ Community strategy: Development of a community value proposition and identfication of first initiatives to engage and grow a loyal fandom

→ Content strategy: Identification of content pillars and development of a strategy that communicates your brand message, connects with consumers and resonates with culture