Understanding the vision for the business and nailing down your target audience and value proposition.

This includes:

→ Brand questionnaire: You complete a questionnare to share your business idea, goals and insights.

→ Strategy workshop: A 60-minute session to define your goals and get clarity on your offer and ideal target audience.

Developing a compelling story that effectively communicates your brand's value proposition.

This includes:

→ Who you are for. We create a precise and detailed definition of your target audience and what they want, need and love.

→ What you do. We define your product/service offer in a way that is clear, memorable and compelling.

→ Why it’s different. We distill what makes your brand unique versus competitors.

→ Why it matters. We outline how your product benefits the target audience and why they should buy from you.

→ How you convince people. We distill your story into key messages that you can use in all of your marketing materials straightaway.

Bringing the brand to life through visuals.

This includes:

→ Logo. Visual emblem for your brand.

→ Colour palette. Signature colour and complementary colours.

→ Font. Primary and secondary font.

→ Visual style. Moodboard that defines your aesthetic.